Ymijan Baftijari

Ymijan (Yumi) Baftijari is an experienced marketing professional with a robust background in client account management and media strategy. Currently serving as a Senior Client Account Manager at Reddit, Inc. since September 2022, Yumi manages key accounts including PepiCo and SCJ. Prior experience includes leading client solutions at TikTok and serving in senior account management roles at Pandora, where responsibilities encompassed notable brands such as Kraft Heinz and Whirlpool. Yumi's career is marked by a series of progressive roles, starting from media strategist at OMD USA to an editorial photographer at Impulse Magazine, demonstrating a diverse skill set across marketing, account management, and multimedia production. Yumi holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign.