Fernanda Prado is an experienced professional currently serving as Coordenadora Modelo de Atendimento a Clientes at Itaú Unibanco since March 2024, while also holding the position of Product Manager at Rede since May 2019. With a solid background in project coordination, Fernanda has led initiatives in customer service transformation and digital channel management, focusing on tools for WhatsApp and Chat, enhancing customer experience, and optimizing overall service costs. Previously, Fernanda worked at Itaú Unibanco for over twelve years in various senior roles, including Sênior Analyst of Portfolio, where responsibilities included managing relationships with retail and premium banking agencies and engaging in co-branded card projects. Early career experience includes roles at MetLife and Work, emphasizing commercial analysis, team training, and client management. Fernanda holds an MBA in Business Administration and Management from FIA and a Bachelor's degree in Business Administration with a focus on Marketing from Uninove.
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