Vitor Ferri

Vitor Ferri is an accomplished professional with extensive experience in commercial strategy and distribution, currently serving as the Coordenador de Estratégia e Distribuição - Planejamento Comercial at Rede since April 2022. Responsibilities include leading a team focused on the Strategy and Distribution area, defining business acquisition footprints, and conducting competitive analysis. Prior to this, Vitor held various analytical roles at Rede and Itaú Unibanco S.A., contributing to commercial planning, client portfolio segmentation, and sales strategy analysis. Vitor began the career with internships in the automotive sector, specializing in continuous improvement and quality processes. Vitor holds a Bachelor’s degree in Mechanical Engineering from FEI and has completed a Data Science program at Digital House Brasil.