Keith Watkins is an experienced analytics strategist currently freelancing as a Web Analytics Consultant, assisting small businesses and non-profits in the Triangle area. They previously served as a Senior Principal Analytics Consultant and Team Lead at Red Hat, where they contributed significantly to the development of measurement strategies and executive-level business reports. With a solid background in eCommerce, customer engagement, and web analytics, they held various roles at notable companies such as IBM, Lenovo, and BB&T. Keith's educational pursuits include a Bachelor of Science in Economics from North Carolina State University and a Master's Certificate in Project Management from The George Washington University School of Business.
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