VB

Virginia B.

Senior Principle Customer Marketing Manager

Virginia B. is a marketing and communications leader with extensive experience in customer marketing, strategic planning, and campaign execution across various technology companies. Currently serving as Customer Marketing Manager at Red Hat, Virginia B. focuses on enhancing product demand and customer retention for the subscriber base. Prior roles include Customer Marketing Manager at ChannelAdvisor, where marketing strategies were developed to drive product engagement and retention, and various positions at IBM from 2004 to 2016, including managing a team in Campaign & Event Marketing for Analytics Solutions and leading demand generation for Database Software. Virginia B. holds an M.B.A. in Business, Management, Marketing, and Related Support Services from North Carolina State University and a Bachelor of Science in Electrical Engineering from Florida Agricultural and Mechanical University.

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