Ron Sanderson

Ron Sanderson is the Chief Information & Security Officer at RedPoint Global. Ron has over 20 years of experience in the IT industry and has held various leadership positions during their career.

Ron started their career at 3radical as the VP of Solution Sales & Engineering. Ron was responsible for leading the global solution sales consultancy across North America, the UK and Asia Pac. 3radical is a consumer data acquisition and audience engagement solutions provider that helps organizations listen to their consumers and adapt experiences accordingly by giving them the ability to earn consented data directly from their audience. Critically, this fosters humanized interactions through choice-driven journeys provided by 3radical’s gamification software.

After 3 years at 3radical, Ron moved to SDL plc as the Business Solutions Consultant. Following the acquisition of Alterian by SDL, they joined SDL to provide Pre-Sales Consultancy across both direct and indirect sales opportunities in EMEA. Their role encompassed aspects of Pre-sales consultancy including product positioning and demonstration, presenting product updates/product roadmaps, providing pre-sales training to partners, driving/providing assistance around RFI/ITT/POC processes, and providing market-based feedback into product development and planning processes. SDL Campaigns (formerly Alterian) offered marketers a single, integrated solution enabling them to meet their customers’ desires for extraordinary multi-channel customer experiences.

From simple, automated campaigns to complex, multi-channel campaigns, SDL Campaigns provided marketers with the tools to optimize digital interactions with their customers. By using SDL Campaigns’ powerful customer analytics, business users were able to leverage a Single Customer View to drive multi-channel campaigns with optimized customer content without needing IT. SDL Campaigns enabled marketers to engage with customers from a single solution using optimized content across offline channels (such as direct mail or in-person kiosks) as well as digital channels such as the web, email, SMS, and social media.

Ron left SDL after 3 years to join RedPoint Global as the Chief Information & Security Officer. In this role, they are responsible for leading the company’s information security program and ensuring that all information systems are secure and compliant with industry regulations. Ron is also responsible for developing and implementing security policies and procedures to protect the company’s information assets.

Ron Sanderson attended the University of Oxford, where they earned a MESc in Earth Sciences. Ron also attended John Leggott College in Scunthorpe and South Axholme School in Epworth.

Ron Sanderson reports to Dale H. Renner, CEO & Founder, RedPoint Global. They work with John Nash - Chief Marketing and Strategy Officer, RedPoint Global, Ian Clayton - Chief Product Officer, and Brian Clark - Vice President, Worldwide Sales and Alliances.