It all started in 2006, at the Kreafle family dining room table, with one idea: let’s make reusable drinkware that’s actually worth using. Fast forward, and that idea has turned into Reduce — a family-owned, Atlanta-rooted brand that’s shaking up the world of hydration. Our mission is simple: reduce single-use plastic with drinkware that works as hard as you do, no matter where life takes you.

Reduce

Ken Kreafle

This department focuses on managing and nurturing relationships with national accounts to drive sales and customer satisfaction.

Account Management

This department focuses on developing visual content and design solutions to enhance brand identity and communication.

Creative Services

This department focuses on driving revenue through sales strategies and marketing initiatives.

Sales and Marketing

This department oversees the development and execution of branding strategies and social media communications to enhance brand presence and engagement.

Brand Management

This department oversees the end-to-end supply chain processes, ensuring efficient operations and logistics.

Supply Chain Management

This department manages financial planning and analysis alongside international sales strategies.

Reduce

Org chart

Teams

Account Management

Creative Services

Sales and Marketing

Brand Management

Supply Chain Management

Finance and Sales

Offices

Reduce

Org chart

Teams

Account Management

Creative Services

Sales and Marketing

Brand Management

Supply Chain Management

Finance and Sales

Offices

Related companies