Daniel Barel

Daniel Barel is the Co-Founder and CEO of REE, an electric vehicle platform company. Prior to REE, Barel was the Co-Founder and President of SoftWheel, an electric wheelchair company. Barel has also founded CAUTES International, a management consulting firm, and WOOOF, a social networking platform for dog owners.

Daniel Barel's educational career includes a Bachelor's degree in Economics and Business Administration from The Hebrew University of Jerusalem.

Keren Shemesh - Chief Marketing Officer, Avital Futterman - General Counsel & Corporate Secretary, and Ahishay Sardes - Co-Founder & CTO report to Daniel Barel.