Lisa Friedman

Lisa Friedman has a diverse work experience spanning various industries. In their current role as an Executive Management Consultant at VAREA Consulting, they partner with C-Suite, Executive, and front-line teams on customer programs and GTM strategy. Lisa provides white space analysis, strategic plan recommendations, builds infrastructure resources, and coaches. Lisa has also been an Advisory Board Member at Many Hands Lifesharing Community since September 2021, where they influence operational and general business matters, attracts key talent, secures funding, and aids in the launch strategy.

Prior to their current roles, Lisa served as the VP of Customer Success at Narrativ, a SaaS commerce marketplace and payment technology startup. There, they led a 26-person department, focusing on NRR goals, product autonomy, and CSM handbook development. Lisa also established hiring strategies, employee training, and customer journey engagement roadmaps.

Before that, Lisa held various roles at CJ, a global affiliate marketplace. Lisa was the Group Director/VP of Customer Success, leading a team of Directors and CSMs across partner success, customer success, and self-service enterprise support. Additionally, they served as the VP of Customer Retention, responsible for NRR, upsells, and customer satisfaction. Lisa was also the Director of Enterprise Account Management, leading a team in achieving customer acquisition, loyalty, and GMV goals for Fortune 500 companies.

Lisa's work experience also includes a role as a Strategic Sales Executive at Epsilon, where they focused on client acquisition, revenue growth, and specialized in data segmentation and look-alike modeling. Lisa started their career as a Senior Account Executive at World Wrestling Entertainment, Inc (WWE) and an Account Executive and Client Services Account Manager at Alloy Media + Marketing, where they were credited for outstanding customer service and the retention of a multi-million dollar partnership.

Overall, Lisa Friedman brings a wealth of experience in customer programs, GTM strategy, customer success, sales, and account management to their current and past roles.

Lisa Friedman has a Bachelor of Arts degree in Communications with a minor in Marketing from the University at Buffalo. Lisa also attended the International Institute of Seville, Spain, though no degree or field of study information is provided. Additionally, Lisa has obtained certifications in "Accelerating Leadership & Management Performance" from MAP and "Winning with Relationship Selling" from Dale Carnegie Training.