Houcine B.

Houcine B. is an experienced supply chain professional currently serving as General Manager Supply Chain at REEF since January 2025. Prior to this role, Houcine held the position of General Manager Supply Chain at Al Majed Oud.co from November 2020 to November 2024, overseeing demand forecasting, supply planning, international procurement, and warehousing operations. Previously, Houcine was the Director and Co-founder of Fleuressens and the Director of Supply Chain at Zohoor Alreef, where responsibilities included managing the entire supply chain process and conducting value stream analysis. In the early career, Houcine served as Regional Head of Supply Chain at Alyasra Fashion, managing a large team and various departments related to shipping and warehousing. Houcine holds a Master’s degree in Logistics and Supply Chain Management from ENSAIT and a Diploma in Mechanical Engineering and Production from the University of Lille 1.