Reetzy is an online community-based commerce service where people can share luxury fashion information, and which also helps them make convenient and safe transactions. While the frequency of sharing information about luxury brand and the number of online transactions have been explosively growing via social media, there has been the absence ofspace where people can engage with members who share similar fashion taste as well as engage in transactions safely. Reetzy has developed its service in order to solve this problem. Reetzy currently manages a vibrant luxury fashion community with over 200,000 members on Facebook groups where $18 million transactions took place last year.

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