Bob McHugh is a Senior Manager of Growth Marketing at RefAssured, overseeing the inbound lead generation strategy focused on SEO, conversions, and performance analytics. With over 13 years of experience in digital marketing, Bob has successfully led demand generation marketing strategies at Barton Associates, achieving significant growth in lead generation. As a Google Analytics-certified professional and an adjunct professor at North Shore Community College, Bob is dedicated to educating others on actionable marketing strategies. They hold a Master of Fine Arts in Creative Writing from Emerson College and a Bachelor of Arts in English from Siena College.
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