Bachir Samia is an accomplished executive with over 18 years of experience in leading sales, marketing, and brand strategies across varied sectors, including automotive and B2B. They served as Co-Founding Member and Business Director at GTB, where they structured innovative business models and significantly enhanced profitability. In previous roles, Bachir has led diverse teams, implemented digital transformation strategies, and fostered stakeholder relationships to drive sustainable growth. Currently, they are the Chief Operating Officer at Refine Development Management and pursuing a Bachelor of Business Administration in Marketing and Finance at SBS Swiss Business School.
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