Refine Intelligence
Daniel Shkedi has extensive work experience in product marketing and strategy. Daniel currently holds the role of VP, Head of Product Marketing & Strategy at Refine Intelligence since 2023. Prior to this, they worked as Head of Product Marketing at Identiq from 2022 to 2023, where they focused on gathering customer and market information, developing product messaging, and creating pricing models. From 2019 to 2021, Daniel was a Senior Product Marketing Manager at Forter, responsible for managing product launches and developing product positioning. Before that, they worked at BioCatch from 2016 to 2019, first as a Product Marketing Manager and later as a Global Sales Enablement Manager, where they contributed to product strategy formulation and conducted market research. Daniel also has experience in business development and market research from their role as a Marketing & Business Development Officer at the Embassy of India in Israel from 2014 to 2016.
Daniel Shkedi completed their education as follows:
- From 2016 to 2018, they pursued a Master of Business Administration (M.B.A.) degree in Entrepreneurship, Innovation, and Technology Management at Technion - Israel Institute of Technology.
- Between 2011 and 2014, they obtained a Master of Arts (M.A.) degree in International Relations and Affairs from The Hebrew University of Jerusalem.
- From 2008 to 2011, they completed their Bachelor of Arts (B.A.) degree in International Relations and Affairs, also at The Hebrew University of Jerusalem.
In addition to their academic qualifications, Daniel Shkedi has obtained several certifications in areas such as Cloud Data Security, Cybersecurity and the Internet of Things, Penetration Testing, Incident Response and Forensics, Cyber Threat Intelligence, Cyber Threats and Attack Vectors, and Forensic Accounting and Fraud Examination. These certifications were acquired through Coursera, with the most recent completed in 2021.
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Refine Intelligence
Refine Intelligence has developed a novel approach to help banks reduce the growing operational costs of financial crime. AML investigators are overwhelmed by transaction monitoring alerts that spot anomalies in customer accounts. Most alerts are triggered by perfectly legitimate life stories such as selling a house, buying a used car, or paying tuition for an international student. Banks simply lack the context for these activities, and devote many resources to investigating false alarms. Refine Intelligence provides critical context in real time to explain customers’ actions using two capabilities: -User-friendly digital inquiries in which customers are asked about the source of funds, the nature of the activity and other crucial contextual information; and -AI trained using a unique, proprietary data set of genuine customer activity patterns that can automatically recognize specific customer life stories, also known as “greenflagging.” With Refine Intelligence, banks can bolster their existing AML monitoring to: -Better focus on truly suspicious activity by quickly clearing away false alarms -More clearly understand customer behavior and transactions, leading to more effective and efficient investigations -Enable financial institutions to collect much needed context from the customer in a structured, consistent and bias-free manner