Reflect Digital
Becky Simms is an accomplished professional with extensive experience in digital marketing and business leadership. Currently serving as Chief Executive Officer of Human First Collective since February 2024, Becky focuses on a people-first culture across various businesses. As a Director at LAB, Becky contributes to creating impactful digital experiences through the intersection of behavioral science and technology. The founder and CEO of Reflect Digital since February 2011, Becky prioritizes client-centric strategies for global brands. Additional roles include Kent Ambassador promoting positive growth in Kent, founder of the one-day digital skills conference Aspiration Digital, and previous positions in account management and marketing in the automotive sector. Educational background includes attendance at Maidstone Girls Grammar School from 1997 to 2003.
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Reflect Digital
We are part of The Human First Collective alongside LAB and Aspiration Digital. Reflect Digital is the digital marketing agency your customers will thank you for hiring. Putting our client’s customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies. We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth. Since we were founded in 2011, we’ve received many awards and recognitions, including Employer of the Year, and Best Integrated Campaign 2022 with Nido Student, among others demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.