Reflections Holidays
Nick Baker currently serves as the CEO of Reflections Holiday Parks, overseeing operations for 37 holiday parks across New South Wales. Nick's extensive experience in the tourism industry includes roles as Director on the Australian Regional Tourism Board, Chairman of Ultimate Winery Experiences Australia, and CEO of Outdoria. Previously, Nick held the position of CEO at RedBalloon and served as Chief Marketing Officer at Tourism Australia, where responsibilities encompassed global marketing operations. Nick's background also includes serving as Executive General Manager of Marketing and Sales at Voyages Hotels and Resorts during a significant transformation period. Education includes a degree in Hotel Management and Marketing from the University of Brighton and participation in the AMP Summer School at Cornell University.
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Reflections Holidays
Reflections is Australia's only social enterprise holiday park group, welcoming 2 million day visitors and overnight guests each year. We care for 39 holiday parks, campgrounds and unique accommodation and 45 community Crown reserves in some of the most picturesque parts of coastal and inland New South Wales. We reinvest profit in the 24,188 acres of crown land that we care for on behalf of the people of New South Wales. Each year we generate approximately $98 million in economic value for regional NSW, and we aim to deliver $1.3 billion in cumulative economic value by the end of 2030. Our purpose is to share nature’s playground in a way that gives back to local communities. We measure our success by our quadruple bottom line performance - the social, cultural, environmental and economic outcomes that we deliver in partnership with regional NSW communities. Our guests enjoy escaping into nature and discovering new people and places. Relax in our cottages, tiny homes, cabins and safari glamping tents, or have a caravanning or camping adventure. We are a dynamic and growing team, united around our values: grow together; care deeply; make a difference and say it, do it. We look forward to welcoming you to Reflections!