Adam Fine is the CEO and Founder of Fives Futbol, which is recognized as Africa's largest 5-a-side football operator, a position held since September 2010. Fine also co-founded Virgin Active Padel Club ZA in May 2023 and has served as a Director at Hoorah Group since March 2022. Additional roles include Co-Founder and advisor at Sudor and strategic advisor and investor at Lifedocs, both since July 2019 and July 2022, respectively. Fine has taken on advisory roles for Reflective Learning since June 2022 and has been a seed investor in multiple ventures, including UNDERDAYS, Maholla, and Yayem. Notably, Fine co-founded Epic Padel, recognized as South Africa’s most innovative and friendliest Padel Company, in September 2021 and continued until December 2023. Fine holds a BSc in Economics from the University of Nottingham, obtained in 2011, after completing education at University College School from 2002 to 2008.
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