Reflektor Digital
Michael Willson possesses extensive experience in leadership roles across various sectors, focusing on demand generation, product marketing, design, and creative brand management. Currently serving as Director of Demand Generation at Reflektor Digital, Michael has previously held key positions including Director of Product Marketing at PAVE, Director of Design at IMS Integrated Merchandising Solutions, and Director of Creative, Brand & Community at Blu Ivy. This diverse background showcases a strong proficiency in driving marketing strategies and fostering brand engagement.
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Reflektor Digital
Reflektor is a Toronto-based studio specializing in creating immersive digital experiences that captivate and communicate. Our expertise lies in transforming brands into digital frontrunners through innovative storytelling, motion graphics design, and cutting-edge technology. We are dedicated to turning ambitious, experimental ideas into reality, with a focus on learning and co-creation. Our services extend to strategic partnerships, creative development, and high-standard production, ensuring that every project we undertake not only meets but exceeds business objectives and sets new benchmarks in digital excellence.