Dan Maher is an experienced merchandising professional with a strong background in sportswear and retail management. Currently serving as a Senior Merchandiser at Reflo® since March 2025, Dan previously held multiple roles at Castore, including Senior Central Merchandiser and Technical Lead in Project Management from May 2024 to March 2025, and Senior Central Merchandiser & Reporting Lead. Earlier experience includes positions as a Senior Merchandiser and Merchandiser at Castore Sportswear from September 2020 to June 2021, and various merchandising roles at DW SPORTS & LEISURE LTD from October 2017 to August 2020, specializing in team sports and accessories. Dan holds a Bachelor's degree with Honours in Sports Coaching from the University of Central Lancashire, completed in 2012.
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