Jacob Smith is a seasoned merchandising executive currently working at Reflo® since September 2025. Prior experience includes roles as a product buying executive at Gymshark from November 2023 to June 2025, and as an account manager at Baxter Freight from November 2021 to November 2023. Jacob started a career in management as a trainee at Enterprise for a brief period in 2021. Educational qualifications include an Honours Degree in Business and Marketing from De Montfort University, and A Levels in Business Studies, Government and Politics, and English Language from Lutterworth College.
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