Ethan Smith is a seasoned professional with extensive experience in growth marketing and SEO. Currently a Partner at Reforge, Ethan teaches an SEO course while simultaneously serving as CEO of Graphite, an international growth agency that supports major companies like MasterClass and Notion. Additionally, Ethan is an Adjunct Professor at IE Business School, focusing on growth marketing and SEO strategies. Previous roles include Advisor for MasterClass and Thumbtack, and Chief Growth Officer at Yummly, where Ethan guided growth and marketing through a notable acquisition. Ethan holds an MSc in Human-Computer Interaction from UCL and a dual BS in Computer Science and Psychology from UC Santa Barbara.
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