Leticia Massa

Leticia Massa is the Head of Strategy at REF+, where they apply their passion for behavior and cultural insights to develop impactful brand strategies. With a career spanning since 2007, Leticia has worked across various sectors, including digital media, communication, and strategic planning for notable brands. They have held significant roles at MTV Brasil, Marie Claire, Ketchum, and Grey Group, developing integrated strategies and content across multiple platforms. Leticia's educational background includes degrees in Communication and Digital Marketing, alongside specialized training in Story Planning and Human-Centric Toolkit methodologies.