REF+ (the initials of the partners Ricardo Calfat, Renato Pereira, Eduardo Barros and Fernando Calfat) has been on the market for 16 years and has consolidated itself as one of the top 5 integrated and independent agencies in Brazil. In 2017, according to Kantar Ibope Media, it grew 27% going to the fifth position among companies with the best financial performance at the time. This survey included the 50 agencies with the largest operation in the country.



The constant evolution in the last decade has gained even more force with the positioning "Art & Science"​, adopted by REF + to represent its strategic and contemporary performance. The goal with this signature is to convey the mission of the agency in the scenario of transformations that advertising is going through. The union of art and science is decisive in overcoming the new challenges and the sum of the two universes is what makes the difference.



REF + is the agency of brands like: Decolar.com, Free Market, Barilla, Sompo Seguros, Adyen, Roasted Chicken, Vienna, Movida, among others.

Advertising

Marketing

REF+

REF+'s headquarters in São Paulo, Brazil

This department focuses on financial analysis, operational efficiencies, and traffic management to support organizational performance.

Finance and Operations

This department focuses on producing written content for various platforms and audiences.

Content Creation

This department focuses on developing and executing artistic concepts and visual designs.

Creative Department

This department is responsible for overseeing creative direction and artistic execution across various projects.

Creative Services

This department focuses on managing customer service and operational functions to enhance client satisfaction and efficiency.

Customer Operations

This department oversees the planning, execution, and optimization of media strategies to enhance brand visibility and engagement.

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Other teams

Content Creation

Creative Department

Creative Services

Customer Operations

Media Management