Cinzia Allocca has extensive experience in sales and account management, particularly within the beverage and food sectors. At Refresco from June 2016 to July 2024, Cinzia served as Sales Area Manager for Traditional Trade and Special Clients, focusing on direct sales and sales processes. Prior roles included Sales Special Clients and Account positions, emphasizing direct selling strategies. Before Refresco, Cinzia worked at SALCOM SRL from January 2015 to May 2016, managing accounts for Ho.Re.Ca. projects with Pepsico and Delifrance, where responsibilities included trade marketing and competitive analysis. Prior experience includes a marketing and sales account role at Dideba SRL and event management at PJ Events SRL from January 2008 to June 2013. Cinzia holds a Laurea Magistrale LM in Economia del Commercio Internazionale dei Mercati Valutari from Università degli Studi Napoli 'Parthenope'.
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