JACOB

As the Grounds Assistant at Refuge Ranch, JACOB is responsible for overseeing the development and execution of the university's integrated marketing and communication strategies. JACOB has a long history of working in marketing, dating back to their time as the Chief Marketing Officer at Abilene Christian University from December 2008 to March 2020. In this role, they were responsible for ensuring core messages, brand essence, and value propositions were being promoted both internally and externally to all audiences. JACOB also managed a team of award-winning creative professionals who delivered strategic marketing solutions.

From January 2003 to December 2008, JACOB worked as the Senior Vice President of Marketing at First Financial Bankshares, Inc. In this role, they were responsible for developing corporate communications to leverage employees as brand advocates. JACOB also handled community relations for the university locally and throughout the world. Additionally, they managed crisis management through complex situations.

JACOB's experience in marketing makes him an asset to Refuge Ranch. Their ability to develop and execute marketing strategies ensures that the ranch is able to effectively promote its brand and values to its audiences.

JACOB reports to WILLIE, GROUNDS KEEPER.