Sara McMath

Sara McMath is an experienced marketing professional specializing in guest experience strategy and retention marketing. Currently serving as the Director of Guest Experience Strategy & Retention Marketing at Regis Corporation, responsibilities include leading marketing strategies for Supercuts and franchise salons, focusing on enhancing guest engagement and leveraging data insights. Previous roles include Director of Brand Strategy & Content at European Wax Center, where Sara oversaw national brand strategy and media content development, and Director of Customer Experience & Retention Marketing, driving digital guest communication and CX process improvements. Earlier career highlights encompass positions at JCPenney, Neiman Marcus, and MasonBaronet, where Sara managed marketing initiatives across various channels, optimized customer journeys, and developed successful branding strategies. Sara holds a B.S. in International Trade & Finance from Louisiana State University.