Elena Eckerby

Elena Eckerby is an experienced professional with a diverse background in product coordination, sales, marketing, and public relations. In the role of Product Coordinator at Reima, Elena successfully led the strategy for the SS25 collection of the Tutta brand, focusing on sustainability by incorporating over 45% recycled materials while maintaining profitability. Previous experience includes managing wholesale accounts and order processes as a Sales and Logistics Coordinator and supporting Category Managers as a Product Assistant. Elena also held managerial roles in marketing for various companies, including a shopping center and an automotive dealer, where strategic advertising campaigns and brand positioning were critical. Educational qualifications include a Bachelor of Business Administration from Tampere University of Applied Sciences and a Master's degree in Psychology from Karelian State Pedagogical University, complemented by additional training in Sustainable Product Development.