Nigel Lassiter

Nigel Lassiter is a seasoned digital marketing strategist with a robust background in media planning and advertising, currently serving at Reingold, Inc. since June 2021. Previous roles include media planner at Publicis Media, where Nigel managed multi-million-dollar omnichannel campaigns for clients such as Lexus and performed comprehensive data analysis to optimize advertising efforts. Additionally, experience as assistant media planner at Publicis Media involved similar responsibilities across multiple high-profile clients, including the American Cancer Society and Gucci. Earlier professional experience includes administrative roles in property management and finance operations, showcasing skills in operations optimization and marketing strategy development. Nigel holds a Bachelor of Business Administration in Accounting and Business/Management from Morehouse College, obtained in 2018.