As a modern non-profit organisation, the Swiss Travel Fund Reka is one of the most important tourism companies in Switzerland.  With its two business areas holidays and money it conducts a unique organisation which enjoys outstanding trust and credibility both in the business and tourism spheres.

Reka’s system of leisure-time money with the well-known ‘Reka-Checks’ has been growing steadily for years. With its 1,200 holiday homes, including family holiday villages, Reka is the second largest provider on the Swiss holiday home market.  

Reka as a driving force for the Swiss holiday and leisure-time industry

About 1 million customers use reduced-price Reka Money in Switzerland to pay for rail travel, concerts, museums, petrol, hotels, cinema tickets, just a drink and much more at over 10,000 acceptance points.  At the same time, thanks to its holiday homes and holiday villages, Reka scores some 900,000 overnight stays in Switzerland and neighbouring countries. 

Reka – the cooperative society

The Reka can look back over 80 years‘ experience as a financial institution and as a holiday accommodation agency. It was founded in 1939 as a non-profit organisation, underpinned by major Swiss companies, employee associations and tourism organisations. Today the list of the approximately 500 members of the cooperative reads like a ‘Best of’ of the Swiss business world :  Coop, Novartis, Roche, Swiss Post,  SBB,  UBS,  Credit Suisse,  Raiffeisen Group, UNIA, the Swiss Association of Commercial Employees, hotelleriesuisse and many other important companies and organisations contribute to the Reka’s success. As a non-profit company Reka uses its profits for social tourist purposes. It provides discounted Reka-Checks, reduced-price holidays for families in its own holiday resorts and offers special holiday offers to families with particularly low incomes. 

Reka Holidays: reka.ch
Reka Money: reka-money.ch

Reka

J. Vasco Paulo

Sandra Hodel

Bruno Brunetti

This department manages organizational operations and supports various administrative functions.

Administration

This department oversees strategic decisions and corporate governance.

Governance Board

This department oversees customer service and guest experience within the vacation and hospitality sectors.

Guest Services Management

This department oversees the development, strategy, and lifecycle of products to meet customer needs and drive business growth.

Product Management

This department focuses on managing and nurturing relationships with key accounts to drive sales and customer satisfaction.

Account Management

This department handles inquiries, support, and service operations for individual consumers.

Reka

Org chart

Teams

Administration

Governance Board

Guest Services Management

Product Management

Account Management

Customer Service

Offices

Reka

Org chart

Teams

Administration

Governance Board

Guest Services Management

Product Management

Account Management

Customer Service

Offices

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