Rekhta Foundation is a public charitable trust instituted in 2012 with an aim to preserve and promote Indian languages and to connect people through various modes of expression. The Foundation curates the largest online repository of Urdu poetry in the world, www.rekhta.org, launched in 2013, that has brought authentic Urdu poetry at a click to its lovers, and garners a readership from over 150 countries across the globe.

Rekhta Foundation also organizes Jashn-e-Rekhta, an annual festival held in Delhi that celebrates the spirit and eloquence of Urdu language, literature, art and culture. The festival, since its debut in 2015, has grown to become one of the largest literary and cultural events with an attendance of 1,40,000 visitors in 2017. Jashn-e-Rekhta has witnessed participation from doyens of Urdu literature and prominent names from the film, literature, music and TV fraternity from across the globe, especially India and Pakistan.

The festival celebrates Urdu through live performances, recitations, dastangoi, ghazal, qawwali, Sufi kalaam, mushaira, dramas, panel discussions, film screenings and interactive sessions. Adding to the conviviality, an outdoor fete is also hosted that includes book exhibition, calligraphy art, children’s corner, artifacts, food festival and more. 

For the much-needed preservation of rare and important Urdu books, Rekhta has digitized a collection of over 28,000 e-books and magazines across genres and continues to do so. 

Additionally, the Foundation recently launched an online Urdu learning portal, aamozish.com, which features lessons tailored in an unconventional format. 

In order to bring alive the charm of Urdu language among the young Urdu enthusiasts, Rekhta Foundation organizes various events like Shaam-e-Sher, Rang-e-Rekhta, Mazahiya Mushaira, Baitbaazi.

Founder - Sanjiv Saraf

Charity

Rekhta Foundation

Rekhta Foundation's headquarters in Noida, India

Sanjiv Saraf

Avisar Diwaker

Suruchi Budhwar

Satish Gupta

Amar Chaudhary

Suresh Panwar

The Design Team at Rekhta Foundation is responsible for creating visually engaging and culturally resonant materials to enhance the Foundation’s mission of preserving and promoting Urdu and other Indian languages. Their work includes designing user interfaces and user experiences for the Foundation’s digital platforms, including rekhta.org and aamozish.com, as well as producing visual content for the annual Jashn-e-Rekhta festival and other cultural events. They create graphics, illustrations, animations, and motion graphics that bring the charm of Urdu language and literature to life for a global audience.

Design Team

The Content Production team at Rekhta Foundation is responsible for creating, editing, and managing a wide array of multimedia content that promotes and preserves Urdu language and literature. This includes producing engaging videos, writing and editing copy for various projects, overseeing post-production activities, translating materials to and from Urdu, and conducting interviews with significant personalities. Their work supports Rekhta's extensive digital archive, online learning platforms, and the diverse programming of events like Jashn-e-Rekhta.

Content Production

The Operations team at Rekhta Foundation is responsible for streamlining and managing the day-to-day activities that ensure the smooth functioning of both online and offline initiatives. This includes overseeing e-commerce operations, handling HR and payroll processes, coordinating business operations, and facilitating the smooth execution of large-scale events such as Jashn-e-Rekhta. The team ensures all logistical aspects are efficiently managed to support the Foundation's mission to promote and preserve Urdu language and culture.

Operations

The Programs and Project Management Team at Rekhta Foundation is responsible for the strategic planning, execution, and oversight of all programs and projects aimed at promoting and preserving Indian languages, particularly Urdu. This includes organizing large-scale events like Jashn-e-Rekhta, managing the digitization of rare literary works, and developing educational initiatives such as the online Urdu learning portal, aamozish.com. The team collaborates with various stakeholders to ensure the successful implementation and outreach of these initiatives, fostering cultural engagement and literacy through various creative and interactive formats.

Programs and Project Management Team

The Software Development Team at Rekhta Foundation is responsible for developing, maintaining, and optimizing the foundation’s digital platforms, primarily rekhta.org and aamozish.com. This includes ensuring the seamless delivery of the vast content repository, enhancing user experience, implementing new features, and supporting the automation and infrastructure needs through DevOps practices. Their work ensures a robust and accessible online presence for promoting and preserving the Urdu language and culture.

Software Development Team

The Event Management Team at Rekhta Foundation is responsible for planning, organizing, and executing various cultural and literary events such as Jashn-e-Rekhta, Shaam-e-Sher, Rang-e-Rekhta, and more. This team ensures seamless coordination of live performances, recitations, panel discussions, and other interactive sessions, fostering community engagement and celebrating the Urdu language. They also manage partnerships and collaborations to enhance the festival experience and ensure the meticulous execution of event logistics.

Rekhta Foundation

Org chart

Teams

Design Team

Content Production

Operations

Programs and Project Management Team

Software Development Team

Event Management Team

Offices

Rekhta Foundation

Org chart

Teams

Design Team

Content Production

Operations

Programs and Project Management Team

Software Development Team

Event Management Team

Offices

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