Craig Bates, MBA, currently serves as the Director of Pricing for Lubricants & Corporate Accounts at RelaDyne LLC, where key responsibilities include driving profitable growth through strategic pricing initiatives and optimizing margins using advanced analytics and cost-to-serve insights. Previous roles at RelaDyne included Strategic Pricing Manager and Manager of the Business Development Center, focusing on pricing strategies and performance improvement. Before joining RelaDyne, Craig held various leadership positions in sales and customer retention across companies such as Safety-Kleen, ADT, Broadview Security, Brinks Home Security, and Verizon, demonstrating extensive experience in managing large sales teams and implementing operational strategies. Craig holds a B.S. degree from Texas Tech University and an MBA from the University of Phoenix.
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