Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media. We make products that people can relate to — things that make people feel good, get them to hang out together, and just have a good time. We rebranded from What Do You Meme? to better represent everything we now offer. Beginning with our original breakout hit and #1 Best-Seller What Do You Meme?®, our collection has grown! It now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. We continue to innovate and are always on the lookout for new opportunities to bring people together to have fun. In short, we design and create products that are ridiculously relatable. 
 
We’ve sold millions of products in 45 countries, of which our game products have been localized into 13 languages, and we are honored to be considered the category leader in the party game space. We pride ourselves on knowing how to reach our millennial and Gen-Z consumers with products and content that speaks to them like no other consumer products brand. As we continue to evolve, we look forward to achieving the same in other categories and verticals. Some of our most well-known products include our flagship #1 bestselling party game What Do You Meme?, other TikTok-famous games like Buzzed, Let’s Get Deep, Incoherent, New Phone who Dis?, Who Killed Mia?, as well as viral hit lifestyle products like the Menstruation Crustacean heating pads and our Emotional Support plushies.

We operate and sell products in several countries on 5 continents in collaboration with the world's leading retail partners. As of 2020, we are extremely proud and honored to have been named a Walmart top supplier.

Games

Pop Culture

Toys

Relatable (Previously What Do You Meme?)

Relatable (Previously What Do You Meme?)'s headquarters in New York, NY, United States

Elliot Tebele

Craig Heyne

Nicole Christenson

Michael Nesheiwat

Tobi Karson

Peter Gaskin

The Marketing and Branding team at Relatable is responsible for promoting the company's diverse range of products through targeted marketing strategies and cohesive branding initiatives. They handle everything from content creation and social media advertising to brand management and creative design, ensuring that all marketing efforts resonate with millennial and Gen-Z consumers. This team works collaboratively to maintain and elevate Relatable's identity as a leading name in the party game and lifestyle product industry.

Marketing and Branding

The Supply Chain and Logistics team at Relatable is responsible for managing the end-to-end flow of products from sourcing to delivery. This includes finding and managing relationships with suppliers, optimizing warehouse operations, overseeing order management and fulfillment, and ensuring efficient logistics to meet global demand. The team works to ensure that Relatable's wide array of entertainment and consumer products are produced, stored, and delivered seamlessly, supporting the company's mission to bring people together through fun and relatable products.

Supply Chain and Logistics

The Leadership Team at Relatable is responsible for steering the company's strategic direction, overseeing financial performance, leading talent management and organizational development, and fostering innovation within the consumer product landscape. Comprising the CFO, Vice President of People, and the three Co-founders, this team ensures that Relatable continues to expand its product offerings, reach new markets, and remain a category leader in the party game space while maintaining a strong connection with millennial and Gen-Z consumers.

Leadership Team

The Finance and Accounting Team at Relatable is responsible for managing the company’s financial health and ensuring accurate financial reporting. The CFO oversees strategic financial planning and risk management. The Controller handles the day-to-day accounting operations, ensuring compliance and accuracy in financial documents. The Accounts Receivable Chargeback Specialist manages and resolves chargebacks and ensures timely payments from customers. The Sr. Analyst, Accounts Receivable focuses on analyzing receivables data, optimizing collections processes, and maintaining strong customer relationships to secure timely payments. Together, they ensure robust financial management to support Relatable's growth and operations.

Relatable (Previously What Do You Meme?)

Org chart

Teams

Marketing and Branding

Supply Chain and Logistics

Leadership Team

Finance and Accounting Team

Offices

Relatable (Previously What Do You Meme?)

Org chart

Teams

Marketing and Branding

Supply Chain and Logistics

Leadership Team

Finance and Accounting Team

Offices

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