Caroline Mayer

Caroline MAYER is a seasoned professional in digital marketing and business development with extensive experience in the Brazilian market. Currently serving as VP Brazil at relevanC since March 2021, Caroline manages the Brazilian office and drives the growth of GPA Ads powered by relevanC, specializing in Retail Media for Grupo Pão de Açúcar. Caroline is also the founder of Caroline M. Consulting, providing strategic services to digital companies establishing their presence in Brazil, and serves as a consultant for Naister, a startup focused on AI-driven content strategy. Caroline's previous experience includes a significant tenure at Criteo, where roles such as Regional VP New Business and Commercial Director Brazil involved defining commercial strategies and leading teams. Earlier positions include senior sales roles at ADVERLINE, Lagardère Publicité, and International Data Group, with a strong educational background from NEOMA Business School and Universidade Católica Portuguesa.