Michael Mueller

Relevent is the world’s leading privately owned commercial rights partner with a dedicated focus on international football. We build bespoke partnerships for the top football properties that deliver unrivaled value to key stakeholders, including clubs, media companies, and brand partners. Relevent’s comprehensive internationalization strategies have delivered transformative partnerships across media rights, sponsorship rights, events, and content development and distribution, helping us build the most expansive portfolio of premium properties all in long-term, multi-region commercial partnerships. Our market-leading partnerships include a global commercial partnership with UC3 (UEFA-ECA joint venture), an Americas joint venture with LALIGA, regional partnerships with the Bundesliga, EFL, and Premier League, and a previous partnership with UEFA to represent its men’s club competition media rights in the United States. Relevent is the leading strategic partner to top football properties around the world. Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. We are an independent entity tasked with providing UC3 — the joint venture between UEFA and the European Club Association (ECA) — with strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League. Relevent Football Partners, and its dedicated management and operational team, is headquartered in London. The company will also have satellite offices in Nyon, New York, Miami, Doha, and Southeast Asia. As part of the network of Stephen Ross companies, Relevent boasts unparalleled operational and commercial capabilities across sport and media.