Tom Carter is an experienced professional in sponsorship sales and partnership development, currently serving as the Head of Sponsorship Sales for the UEFA Champions League since 2025. Tom's career includes significant roles such as Director of Partnership Sales for City Football Group from 2015 to 2020 and Head of Partnerships at KIN Partners from 2020 to 2023. Previously, Tom worked as the Head of Partnership Development for Tottenham Hotspur Football Club and held positions with PERFORM and Baku 2015 European Games Operation Committee. Tom completed a Bachelor’s Degree at Loughborough University from 2008 to 2011 and served as Development Officer at Lancaster Royal Grammar School from 2011 to 2012.
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