Alexander Back

VP Product, Pricing & Promotions

Alexander Back is an experienced professional currently serving as VP of Product & Technology at RELEX Solutions since January 2023, where responsibilities include overseeing Relex Pricing & Promotions and heading Relex Promotions. Prior to this role, Alexander was a Product Owner at Formulate by RELEX, contributing to the development of unified retail solutions after its merger with RELEX Solutions in 2022. Previous positions include Machine Learning Lead and Engineer at Zettle by PayPal, where Alexander focused on machine learning applications in credit risk. Earlier experience also includes research on deep learning for tumor detection at St. Erik Eye Hospital and various internships at SEB, specializing in credit risk modeling. Alexander holds a Master of Science in Industrial Engineering and Management with a focus on Financial Mathematics from KTH Royal Institute of Technology, along with a Bachelor's degree from the same institution.

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