Sofia Russo

Sofia Russo is a seasoned marketing professional with extensive experience in digital marketing and paid media management. Currently serving as a Paid Media Manager at RELEX Solutions since January 2024, Sofia previously held roles at GroupM Portugal, where responsibilities included PPC Manager and Senior Activation Manager, and at Havas Media Group as Performance Manager. With a background in e-commerce, lead generation, and campaign optimization across multiple platforms such as Google Ads and Facebook Ads, Sofia has developed strategic proposals and in-depth reports for clients. Prior to her digital marketing career, Sofia gained valuable operational and project management experience at Sport Lisboa e Benfica, overseeing stadium tours, coordinating multi-departmental processes, and implementing innovative projects. Additionally, Sofia has worked in production management and communication roles in various cultural and music events, demonstrating a well-rounded skill set in both creative and analytical aspects of marketing and operations. Sofia holds a degree in Digital Marketing & Social Media and a Licenciatura in Leisure Management and Tourism Recreation.