Constance Fivel is a seasoned professional in digital experience, CRM, and e-commerce, currently serving as the Digital Experience, CRM & E-Commerce Director at Renault Group since April 2021. In this role, Constance is responsible for defining and implementing customer and product experiences on the Renault website, along with overseeing e-commerce strategies and CRM initiatives. Prior to this, Constance spent over 15 years at Groupe PSA in various roles, including Digital & CRM Manager for Citroën, where Constance led e-commerce projects and marketing strategies across European countries. Constance's earlier positions encompassed corporate identity management and marketing communications, showcasing a robust track record in project management, brand strategy, and digital marketing. Educational qualifications include master's degrees in Economics and Foreign Languages, as well as Management and International Business, complemented by a certification in e-Marketing and e-Business.
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