Eric Pouplard is an accomplished professional in the field of digital strategy and e-commerce, currently serving as the Directeur E-commerce International at Renault Group since December 2018. This role involves defining and implementing the digital strategy for the Renault brands, managing a diverse team of over 100 individuals, and creating innovative digital experiences. Previously, as Head Of Digital at RCI, Eric was responsible for the digital and omnichannel strategy across subsidiaries, focusing on traffic acquisition, online sales, and customer retention. Prior experience includes serving as Responsable Internet at Aviva, where management of web and mobile applications, user experience enhancement, and budget oversight were key responsibilities, as well as serving as Responsable Projets Internet at MMA Insurance, focusing on innovative site features. Eric holds a Master's degree in New Media, Web Marketing, and Project Management from the Faculté de sciences économiques de Nantes.
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