Rui Borcath currently serves as the Regional Sales Manager at Renault Group, where responsibilities include overseeing sales strategies and performance. Previously, Rui held the position of Head of Product for Latin America at Renault Group from February 2012 to December 2023, focusing on the performance of light commercial vehicles and executing a long-term strategy culminating in successful product launches. Throughout a comprehensive career at Renault Group, Rui advanced through various roles, including Senior Manager of Strategy and Business Development, Technical Assistant to the Head of Manufacturing, and Stamping Process Engineering Supervisor, demonstrating expertise in strategic planning, business development, manufacturing processes, and team leadership. Rui's earlier experience includes roles at Betenheuser Metal Técnica Ltda and franzoi Ferramentas, with notable achievements in cost reduction and revenue growth. Rui holds a Bachelor’s degree in Production Engineering from FAE Centro Universitário.
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