Repak
Melissa Dunne is a seasoned marketing professional with a strong background in digital marketing and communications. Currently serving as a Senior Digital Marketing Executive at Repak since February 2020, Melissa previously held the role of Marketing and Communications Executive. Prior experience includes serving as a Marketing Officer at Baltinglass Credit Union from May 2019 to January 2020, where effective marketing campaigns were designed and implemented to enhance loan books and membership across multiple offices. Earlier, Melissa worked as a Sales Advisor at Argos from March 2015 to May 2019, managing customer relations, merchandising, and financial arrangements. Educational qualifications include a Master’s degree in Digital Marketing and Data Analytics from Technological University Dublin and a Bachelor’s degree in Business (Honours) in Marketing from the Institute of Technology, Carlow.
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Repak
As an environmental not-for-profit organisation, with a social mission, Our purpose, on behalf of our Members, is to lead the recycling and sustainability of Ireland’s packaging, advocate for a new circular economy, and educate businesses and consumers on reducing and recycling packaging. Repak was set up in 1997 to help businesses meet their obligations to recycle the packaging they place on the Irish market. We have over 3,400 members, whose fees fund household recycling bins, bottle banks, civic amenities and business back-door waste nationwide. At Repak, we are passionate about protecting the environment and reducing the environmental impact of packaging waste, while delivering Ireland’s recycling targets for the five main materials. We run initiatives and campaigns to help our members improve the sustainability of their packaging and to encourage consumers to reduce, reuse and recycle better. Over the past 20 years, Repak has grown from a ‘compliance scheme’ to a leading environmental organisation that has helped transform the recycling landscape in Ireland, providing credible knowledge and expertise to many stakeholders on packaging waste, while supporting our Members. For many years, we have challenged our Members to increase the sustainability of their packaging through our Prevent & Save Programme. Our ‘Plastic Packaging Recycling Strategy 2018 – 2030’ set out the actions required to achieve challenging new EU recycling targets. In 2018, we also launched the ‘Repak Members’ Plastic Pledge’, which currently has over 100 of Ireland’s largest producers signed up, pledging to five key objectives aimed at reducing plastic packaging and making packaging more recyclable, while minimising food waste.