Caleb Hulsey is the Founder and Principal of Fieldguide Strategies, where they help brands and retailers grow through category strategy, insights, and process design. With over a decade of experience in category management, Caleb has worked with major retailers to optimize assortments and enhance decision-making processes. They hold a Bachelor's degree in Exercise Physiology from Truman State University and have previously served in various roles, including Senior Category Manager at Thrive Market and Global Category Manager at Whole Foods Market. Additionally, Caleb acts as a Strategic Advisor for rePurpose Global, focusing on reducing plastic waste and promoting sustainable practices.
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