Heather Teicher

VP, Global Marketing at Rescale

Heather Teicher is currently the VP of Global Marketing at Rescale. Prior to their current role, they served as the VP of Marketing at Loqate, a GB Group PLC solution, from January 2019 to April 2022. Heather was responsible for building the Loqate North American marketing team and go-to-market strategy from the ground up, including demand generation, marketing operations, digital, content, product marketing, customer marketing and public relations. Based on success in North America, they were promoted to lead global demand generation.

Some of their notable accomplishments during their time at Loqate include driving revenue growth from $4M to $10M for North America and $56M to $80M for the Loqate business unit, achieving a 430% return on marketing investment on won deals, tripling the number of opportunities sourced by marketing annually, and contributing 72% to new revenue bookings. Heather also streamlined and localized the self-service journey, led expansion into new verticals, including travel & hospitality, financial services, grocery and gaming, analyzed and improved global marketing operations, including expediting routing, updating lead scoring and optimizing landing pages and forms. In addition, Heather introduced owned data-led content programs used to fuel brand & content campaigns, analyst relations and public relations which resulted in placement in top press outlets such as CNBC, Wired and Forbes. Heather was able to retain all direct reports throughout COVID & the great resignation and created a new global

They are on a team with Edward Hsu - Chief Product Officer, Matt McKee - COO, and Adam Mckenzie - Founder & CTO. A direct report to Heather Teicher is and Ben Eatwall - Director, Demand Generation. Heather Teicher reports to Joris Poort, Founder & CEO.

Links

Previous companies

Infor logo
LivePerson logo

Timeline

  • VP, Global Marketing

    October, 2022 - present

View in org chart