Participant recruitment for qualitative and UX research, where judgement and participant quality matter.

research-i is a UK-based participant recruitment agency specialising in qualitative research, UX, and playtesting.

We recruit across a wide range of qualitative and mixed-method methodologies, including game testing, focus groups, depth interviews, UX and usability testing, remote interviews, accompanied shops, product placements, and online communities. Our UK-wide participant database allows us to recruit confidently for both niche and mainstream audiences.

We aim to be more than a supplier of participants. Our role is to support research teams through careful judgement, clear communication, and hands-on delivery from start to finish. That includes sense-checking briefs, advising on feasibility, and anticipating issues before they become problems.

We work with global brands, in-house research teams, and boutique research agencies across gaming, entertainment, tech, and adjacent sectors. Our experience allows us to handle complex, time-sensitive, and high-stakes projects with consistency and care, whether the requirement is small and specialist or large and multi-phase.

We pride ourselves on delivering a calm, reliable, and stress-reducing service. Research rarely runs to plan, and deadlines move quickly. We stay flexible, responsive, and available when needed to absorb pressure rather than add to it.

research-i is regularly ranked among the top market research agencies to join on Money Saving Expert, reflecting the care we take with participant experience as well as client delivery.

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