Reservoir is a cleanroom-enabled intelligence infrastructure purpose-built for hospitality.

We are driven by a single, non-negotiable belief:

Hotels should never have to give up control of their data — or rebuild their tech stacks — to understand their guests and deliver meaningful personalization at scale.

Every prior attempt to solve personalization in hospitality has failed for the same reason: it required centralizing data.

Reservoir works because it removes that requirement entirely.

We flip the model.

Identity is resolved inside the hotel-controlled environment.  
Raw PII is stripped and tokenized at the boundary.  
Guest behavior is translated into privacy-safe, predictive, and actionable intelligence — traits, preferences, propensities, and intent.  

That intelligence is returned directly to the systems hotels already use, where personalization can be activated automatically.

No new UI.  
No new workflows.  
The systems hotels already use just get meaningfully smarter.

Our mission is simple:

Build the neutral intelligence infrastructure that powers the future of connected hospitality.

We are infrastructure, not software.  
A standard, not a feature.  
A reservoir — not another data lake

Reservoir Co.

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Reservoir Co.

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