Tracy Yoon

Tracy Y. possesses extensive experience in CRM and marketing across various industries, including eCommerce and consumer health. Currently serving as a Client Advisory Board Member at Attentive since April 2024 and as a Senior CRM Manager at Resident since October 2022, Tracy has significantly impacted the CRM strategies for brands like Nectar, Cloverlane, and Awara, contributing to an 18% increase in direct-to-consumer business and exceeding revenue targets by over 200% in 2023. Previous roles include CRM Performance Manager at Philips, Email Marketing Manager at Godiva Chocolatier, and positions at The Estée Lauder Companies Inc., Nestlé Nespresso SA, and L'Oréal, showcasing a strong track record in email marketing, customer engagement, and retention strategies. Tracy holds a Bachelor of Science in Business Administration, focusing on Marketing and Accounting, from Villanova University.