Michael Bettendorf

Michael Bettendorf, a copywriter and creative director, grew up in Iowa and continues to live there. They have held positions at notable companies such as Postman, where they served as editor in chief, and eBay, where they directed the award-winning “Twiggy Full Circle” campaign. Michael founded Hillcrest Ideas Collective and has contributed to various agencies, sharing their expertise in marketing and creative direction. Currently, they work at Resmed, further honing their skills in copywriting and editorial leadership.