With ever-expanding digital technology and platforms for marketing, the number of digital marketing agencies has grown exponentially over the past few years. Digital lead generation companies come in all shapes and sizes, from one-person shops to larger enterprises servicing hundreds of clients. Regardless of their size, they all face the same challenges – an expensive and competitive operating environment, low success rates of automation, rapidly evolving consumer trends, technologies and tools to reach and influence them, and a dearth of human resource skilled in extracting and nurturing leads particular to the distinct business sectors their clients operate in. Overall, this results in marketers delivering a relatively expensive service with lower than desired conversion rates for their clients. RXG realized the need and great opportunity to add value for both digital marketing agencies, and the business clients they serve. RXG has capitalized on years of experience honing skills across an array of activities (SEO, SEM, SMM, PPC, Email, etc.), to develop an innovative mix of marketing processes paired with a personalized lead nurturing methodology. Customizing strategy for each client, RXG employs a combination of focused and frenetic operations in e-mail marketing, webform filling, live chat, social media engagement, telemarketing and list-building from premiere databases to generate potent leads for all kinds of businesses.

Resource Exchange Group

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