Frederick Barber's profile picture

Frederick Barber

President at response:AI

Frederick Barber has held various roles throughout their work experience. Frederick began their career at Greenwald & Associates in 1988 as a Senior Associate, specializing in market research and marketing strategy for the insurance and financial services industries. In 1992, they moved to Monitor Group as the Director of Market Research and Consumer Analytics, where they led market segmentation and research projects in post-apartheid South Africa. Frederick then joined Conclusive Strategies in 1996 as the Executive Vice President, focusing on specialized database marketing and analytics for clients such as The Home Depot and Kraft Foods. In 2004, Frederick joined Meredith Corporation as the Chief Analytics Officer of Meredith Xcelerated Marketing, leading a team of 65 people and delivering content marketing analytics and campaign management services. Frederick was later promoted to Managing Director, where they designed innovative service offerings and secured $5 million in new engagements. Additionally, Frederick currently serves as the President of response:AI, a role they have held since 2017.

Frederick Barber has a Bachelor of Arts degree in Sociology from Cornell University. Frederick also holds a Master of Arts degree in Demography from Georgetown University. Frederick Barber furthered their education by obtaining a Doctorate in Strategic Leadership from Regent University. However, specific start and end years for each educational endeavor are not provided.

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Dallas, United States

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response:AI

We are a full-service research firm with experience on research projects of all shapes and sizes, but our sweet spot is AI, speed, and affordability. The days of quality market research being too slow and overly expensive are done. We’ve automated most of the market research process, meaning our clients - like Google, MasterCard, and more - can go from ordering a response:now survey to gaining critical insights in a week. We use the same respondent panels as traditional research firms, and our team - with decades of experience in market research - is with you every step of the way. Test market size and potential, marketing assets, messaging, packaging, and anything else. For more, check out www.response-ai.com


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11-50

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