Will Cowen is a Product Manager specializing in B2B SaaS and eCommerce, currently leading strategic product development at ResponsiveAds since April 2024. They have successfully managed the launch of Creative Studio 4 and developed an objective feature scoring roadmap to align product strategy with company goals. Previously, Will served as a Product Owner at Retain.me, contributing to the successful development of a direct mail automation web app that generated significant revenue. Earlier experience includes roles in eCommerce marketing and brand creation, complemented by a Bachelor of Engineering in Engineering Design from Loughborough University. Outside of their professional pursuits, Will is an endurance athlete, having competed in half and full Ironman races.
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